EDUCATION CENTER

The process of evaluating and assuming financial risk in an investment or securities offering.

A privately held startup valued at $1 billion or more.

A distinctive feature that differentiates a product or service from competitors.

Financial instruments that have not been registered with regulatory authorities.

Communications sent to backers or investors providing progress reports on a campaign or business.

A marketing tactic used to encourage immediate action, such as limited-time offers.

Content created by customers or supporters that promotes a brand or product.