Accounts Payable
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Money a company owes to suppliers or creditors for goods and services received.
EDUCATION CENTER
Investment Glossary
Accounts Receivable
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Money owed to a company by customers for products or services provided on credit.
Accredited Investor
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A high-net-worth individual meeting SEC requirements to invest in private securities.
An “accredited investor” is someone the SEC considers financially sophisticated enough to take on higher-risk, private investments without the usual protections. You qualify if you meet any one of these:
Individuals
Income: $200,000+ each of the last two years (or $300,000+ combined with a spouse or spousal equivalent) and a reasonable expectation of the same this year.
Net worth: Over $1,000,000 (alone or with spouse/spousal equivalent), excluding your primary residence.
Acquisition Cost
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The total cost of acquiring a customer, asset, or company, including associated expenses.
All-or-Nothing
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A crowdfunding model where funds are only collected if the campaign meets its goal.
Amortization
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The process of gradually paying off debt or spreading the cost of an asset over time.
Analytics
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The collection and analysis of data to measure performance and inform decisions.
Anchor Investor
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A key early investor whose participation encourages others to invest.
Angel Investor
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An individual who provides capital to startups in exchange for ownership equity.
Angel Round
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The initial funding round where angel investors contribute capital.
Annual Recurring Revenue (ARR)
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Predictable revenue generated annually from subscriptions or contracts.
Asset Class
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A category of investments, such as stocks, bonds, or real estate.
Assets
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Anything of value owned by a business, including cash, inventory, and equipment.
Audience
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The target group of people likely to support, engage with, or invest in a campaign.
Backer
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A person who financially supports a crowdfunding project.
Bad Actor
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An individual or entity banned from fundraising due to fraud or violations.
Balance Sheet
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A financial statement that shows a company’s assets, liabilities, and equity at a specific time.
Benchmark
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A standard or point of reference for evaluating performance.
Beta Testing
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A trial phase where users test a product before full release.
Bonds
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Fixed-income securities that represent a loan made by an investor to a borrower.
Bootstrapping
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Funding a business using personal savings or revenue rather than external investment.
Branding
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The process of creating a unique identity and image for a company or product.
Bridge Loan
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A short-term loan used to provide temporary financing until permanent funding is secured.
Bridge Round
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A funding round intended to sustain a company until the next major investment.
Budget
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A financial plan that outlines expected income and expenses over a period.
Burn Rate
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The rate at which a company spends its capital before generating positive cash flow.
Business Plan
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A document outlining a company’s goals, strategy, and financial projections.
Buyout
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The purchase of a company’s shares to gain control or ownership.
Campaign
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A structured effort to raise funds within a set time frame.
Campaign Page
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The webpage where a crowdfunding project is presented to potential backers.
Campaign Video
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A promotional video explaining a crowdfunding campaign’s purpose and goals.
Cap / Capitalization Table
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A table showing company ownership, including shares, options, and convertible securities.
Cap Rate
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A metric used in real estate to measure return on investment.
Capital Expenditure (CAPEX)
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Funds used to acquire, upgrade, or maintain physical assets.
Capital Market
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A marketplace where securities such as stocks and bonds are traded.
Capital Stack
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The hierarchy of financial claims on a company’s assets.
Capital Structure
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The mix of debt and equity used to finance a company’s operations.
Carried Interest (Carry)
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A share of profits that fund managers receive as compensation.
Cash Flow Statement
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A financial report detailing cash inflows and outflows.
Churn Rate
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The percentage of customers who stop using a service over a period.
Commission
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A fee paid to intermediaries for facilitating transactions or sales.
Common Stock
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Shares representing ownership in a company, typically with voting rights.
Community
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The group of people supporting or engaging with a crowdfunding campaign.
Compound Annual Growth Rate (CAGR)
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The annualized growth rate of an investment over a given period.
Contribution
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The amount of money given by a backer to a campaign.
Conversion Rate
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The percentage of visitors who take a desired action, such as backing a campaign.
Convertible Debt/Note
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A loan that can be converted into equity at a later stage.
Convertible Equity
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Investment that converts into company shares upon meeting certain conditions.
Copywriting
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The process of writing persuasive text for marketing materials.
Cost-Per-Click (CPC)
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The amount an advertiser pays for each click on an ad.
Costs of Goods Sold (COGS)
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The direct costs of producing goods or services.
Crowdfunding
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Raising small amounts of money from a large number of people, typically via the internet.
Current Assets
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Assets expected to be converted into cash within a year.
Current Ratio
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A measure of a company’s ability to pay short-term obligations.
Custodian
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A financial institution that holds and manages assets on behalf of investors.
Customer Acquisition Cost (CAC)
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The cost of acquiring a new customer.
Customer Mix
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The composition of a company’s customer base.
Deadline
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The final date by which a crowdfunding campaign must reach its goal.
Debt
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Money borrowed that must be repaid, usually with interest.
Debt Crowdfunding
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A funding model where backers provide loans that are repaid with interest, also known as peer-to-peer lending.
Debt Financing
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Raising capital by borrowing money that must be repaid.
Debt-to-Equity Ratio (D/E)
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A measure of a company’s financial leverage, calculated by dividing total debt by total equity.
Deck
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Short for pitch deck, a presentation that outlines a business or campaign to potential investors.
Demo Day
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An event where startups present their business ideas to potential investors.
Demographics
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Statistical data related to a population, such as age, gender, and income, used in marketing.
Depreciation
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The reduction in value of an asset over time due to wear and tear.
Distribution
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The process of delivering products or returns to backers or investors.
Diversification
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A strategy of spreading investments across different assets to reduce risk.
Dividends
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Payments made by a company to its shareholders from profits.
Donation-Based Crowdfunding
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A fundraising model where backers donate money without expecting financial returns.
Draft Mode
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A state in which a crowdfunding campaign is being prepared but is not yet live.
Due Diligence
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A comprehensive evaluation of a business or investment offering before committing funds.
Elevator Pitch
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A brief and persuasive business summary designed to spark interest quickly.
Email Marketing
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The use of emails to promote a campaign, product, or service.
Engagement
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The level of interaction and involvement from backers or customers.
Equity
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Ownership interest in a company.
Equity Crowdfunding
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A fundraising model where backers receive shares in exchange for investment.
Escrow
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A financial arrangement where a third party holds funds until specific conditions are met.
Executive Plan
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A high-level business strategy document used for decision-making.
Executive Summary
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A condensed version of a business plan highlighting key points.
Exit
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The process by which an investor or founder cashes out of a business, typically through an acquisition or IPO.
Exit Strategy/Liquidity Event
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A planned method for investors to realize their returns, such as selling the company or going public.
FINRA
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The Financial Industry Regulatory Authority, which oversees securities firms in the U.S.
First-Time Backer
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A person contributing to a crowdfunding campaign for the first time.
Fiscal Year
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A 12-month period used for financial reporting and budgeting.
Fixed Assets
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Long-term tangible assets such as property, buildings, and equipment.
Follow-on Investment
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Additional funding provided to a company after an initial investment round.
Form C
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A regulatory document required for equity crowdfunding under the JOBS Act.
Founder
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The individual or team launching a business or crowdfunding campaign.
Funding Goal
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The target amount of money a crowdfunding campaign aims to raise.
Funding Period
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The duration in which a crowdfunding campaign is active and accepting contributions.
Fundraising
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The process of gathering financial support for a project, business, or cause.
General Solicitation
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Publicly advertising a securities offering to attract investors.
GIFs
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Animated images often used in digital marketing for engagement.
Graphic Design
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The use of visual elements to create appealing branding and marketing materials.
Grassroots Marketing
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A marketing approach focused on organic, community-driven efforts.
Gross Margin
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The difference between revenue and the cost of goods sold, expressed as a percentage.
Gross Profit
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The revenue remaining after deducting the cost of goods sold.
Handshake Protocol
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An informal agreement or initial commitment between parties before a formal contract is signed.
Hook
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A compelling element designed to capture audience interest in marketing and campaigns.
Horse Trading
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The process of negotiating or bargaining to reach a deal in business or investment.
Impressions
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The number of times content is displayed, often used in digital marketing analytics.
Income Statement
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A financial document summarizing revenue, expenses, and profit over a specific period.
Incubator
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A program that helps startups grow by providing resources, mentorship, and funding.
Influencer Marketing
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A strategy using influencers to promote products or campaigns to their audience.
Initial Public Offering (IPO)
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The process of a private company offering shares to the public for the first time.
Interest Rate
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The percentage charged on a loan or earned on an investment over time.
Internal Rate of Return (IRR)
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A financial metric used to evaluate the profitability of investments.
Inventory
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The stock of goods a company holds for production or sale.
Investor
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Someone who provides funds to a business in exchange for equity or financial return.
Issuer
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A company or entity that offers securities for sale to investors.
JOBS Act
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The Jumpstart Our Business Startups Act, which expanded crowdfunding offerings for startups.
Joint Ventures
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A business arrangement where two or more entities collaborate on a project or investment.
Journey
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The progression of a startup or crowdfunding campaign from inception to success.
Jumpstart
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A rapid or early-stage effort to accelerate a business or campaign.
Key Investor Information Sheet (KIIS)
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A summary document outlining key details of an investment offering.
Key Performance Indicators (KPIs)
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Measurable metrics that track a business's performance and progress.
Know Your Client (KYC)
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A regulatory requirement ensuring financial institutions verify customer identities.
Landing Page
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A web page designed to capture visitor information or drive specific actions.
Launch Day
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The official start of a crowdfunding campaign or product release.
Lead Investor
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The primary investor in a funding round who influences other investors.
Lead Time
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The period between initiating a project and its completion or launch.
Lean Startup
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A methodology focused on rapid experimentation and customer feedback to develop products.
Leverage
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Using borrowed funds or resources to increase the potential return on investment.
Leveraged Buyout (LBO)
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A transaction where a company is acquired using borrowed funds.
Liabilities
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Financial obligations or debts owed by a business.
Limited Partner (LP)
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An investor in a venture capital or private equity fund with limited liability.
Liquidation Preference
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The order in which investors receive payouts in the event of a company's sale or dissolution.
Liquidity
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The ease with which an asset or security can be converted into cash.
Liquidity Event
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A situation where investors can sell their shares and realize returns.
Lock-up Period
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A restriction preventing early investors from selling shares for a set period after an IPO.
LOI (Letter of Intent)
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A preliminary agreement outlining the terms of a future transaction.
Market Gap
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An unmet demand or opportunity within a specific market.
Market Research
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The process of gathering and analyzing data about customers and competitors.
Market Share
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The percentage of total sales controlled by a company within an industry.
Marketing Funnel
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The journey a potential customer takes from awareness to conversion.
Marketing Plan
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A strategic document outlining promotional efforts to reach target customers.
Maximum Investment
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The highest allowable investment amount set by a campaign or regulatory limits.
Maximum Target
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The upper funding limit for a crowdfunding campaign.
Media Kit
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A collection of promotional materials used for marketing and public relations.
Milestones
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Key achievements or progress points in a business or crowdfunding campaign.
Minimum Investment
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The smallest amount of money required to participate in a crowdfunding campaign or investment. AQi’s Minimum Investment is $1000.
Minimum Viable Product (MVP)
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The simplest version of a product that allows testing and feedback before scaling.
Moats
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Competitive advantages that protect a business from rivals.
Mockups
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Visual representations of a product or campaign before production or launch.
Net Profit
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The total earnings after deducting all expenses from revenue.
Net Profit Margin
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A percentage representing how much of revenue remains as profit after expenses.
Operating Expense
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Costs incurred in the normal course of business operations.
Optimized Content
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Marketing materials designed for maximum effectiveness in search engines and user engagement.
Organic Growth
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Business expansion achieved through internal efforts rather than external investments.
Organic Reach
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The number of people who see content without paid promotion.
Outreach
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The process of connecting with potential investors, customers, or partners.
Overfunded
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A crowdfunding campaign that raises more than its target amount.
Payback Period
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The time it takes for an investment to generate enough returns to cover its cost.
Peer-to-Peer Lending (P2P Lending)
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Individuals lending money directly to businesses or individuals, bypassing traditional banks.
Performance Marketing
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A marketing strategy focused on measurable results such as leads or sales.
Perk
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A reward offered to crowdfunding backers in exchange for their contributions.
Pitch Deck
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A visual presentation that explains a business or investment offering.
Pivot
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A significant change in business strategy to improve outcomes.
Planning
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The preparation phase before a crowdfunding campaign goes live.
Pledge
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A commitment to support a crowdfunding campaign with funds.
Portfolio
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A collection of investments held by an individual or institution.
Pre-Launch
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The preparation phase before a crowdfunding campaign goes live.
Pre-money Valuation
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The estimated value of a company before new investment is received.
Preferred Equity
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A class of ownership that has priority over common stock in dividends and liquidation.
Private Equity
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Investment in private companies, often by venture capital or PE firms.
Private Equity Firm (PE Firm)
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A company that invests in private businesses with the goal of growth and profit.
Private Placement
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The sale of securities to a select group of investors rather than the public.
Pro Rata
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The proportional allocation of shares or investment offerings to existing investors.
Pro-forma
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A financial projection based on hypothetical scenarios.
Project Build
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The development phase of a product or campaign before launch.
Public Company
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A business that has issued shares to the public and trades on a stock exchange.
Quick Response
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The speed at which a business addresses customer inquiries or market changes.
Ramen Profitable
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A startup that generates just enough revenue to cover its basic living and operating expenses.
Retained Earnings
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The portion of a company's net income that is reinvested in the business rather than distributed as dividends to shareholders.
Return on Investment (ROI)
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A measure of the profitability of an investment, calculated as the gain or loss relative to the initial investment cost.
Revenue
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The total income generated by a business from its sales of goods or services before expenses are deducted.
Revenue Renewal Rate
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The percentage of recurring revenue retained over a period, reflecting customer retention and contract renewals.
Revenue Streams
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The various sources of income a business generates, such as product sales, subscriptions, licensing, or advertising.
Reviews
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Evaluations or feedback from customers, investors, or users about a product, service, or company.
Reward
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A tangible or intangible benefit given to supporters of a crowdfunding campaign in exchange for their financial contributions.
Rewards-Based Crowdfunding
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A crowdfunding model where backers receive non-financial rewards, such as products or experiences, instead of equity or repayment.
Risk Assessment
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The process of identifying, analyzing, and evaluating potential risks associated with an investment or business decision.
Risk Tolerance
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The level of variability in investment returns that an individual or business is willing to withstand.
Rolling Close
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A fundraising strategy where investments are accepted on an ongoing basis, allowing capital to be deployed before the round officially closes.
Rounds of Financing
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Successive stages of funding a company receives from investors, typically including seed, Series A, B, and later rounds.
Runway
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The estimated time a company can continue operating before it needs additional funding, based on its current cash flow and expenses.
SAFE (Simple Agreement for Future Equity)
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A contract that grants future equity in exchange for early-stage investment without setting an immediate valuation.
Saturation
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The point at which a market becomes fully served by existing products or services, limiting further growth.
Scalability
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The ability of a business, system, or product to handle growth efficiently without compromising performance.
Secondary Market
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A marketplace where investors buy and sell securities that were previously issued in the primary market.
Secondary Sale
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The sale of existing shares by shareholders rather than the issuance of new shares by a company.
Securities
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Financial instruments that hold monetary value, such as stocks, bonds, or options, representing ownership or debt.
Securities and Exchange Commission (SEC)
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The U.S. regulatory agency responsible for overseeing securities markets and protecting investors.
Seed Capital
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Early-stage funding used to start a business.
Seed Round
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The initial round of funding for a startup, usually from angel investors or early-stage venture capital firms.
SEM (Search Engine Marketing)
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The use of paid advertising to increase a website's visibility in search engine results.
SEO (Search Engine Optimization)
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The practice of optimizing content and websites to rank higher in search engine results.
Series A or Venture Capital
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The first significant round of funding for a startup, typically provided by venture capitalists to scale operations.
Series A, B, C Funding
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Successive rounds of venture capital financing, each stage signifying a company's growth and need for further investment.
Serviceable Available Market (SAM)
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The portion of the total addressable market (TAM) that a company can realistically target with its products or services.
Serviceable Obtainable Market (SOM)
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The portion of the serviceable available market (SAM) that a company can realistically capture and serve.
Share Price
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The market price of a single share of a company's stock.
Shareholder
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An individual or entity that owns shares in a company, giving them ownership rights and potential dividends.
Side Letter
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A separate agreement between an investor and a company that modifies the terms of a standard investment contract.
Small and Medium-Sized Enterprises (SMEs)
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Businesses with a limited number of employees and revenue, as defined by country-specific regulations.
Software as a Service (SaaS)
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A cloud-based software delivery model where applications are accessed online rather than installed on local devices.
Special Purpose Vehicle (SPV)
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A legal entity created for a specific financial purpose, such as holding investments or managing assets separately from a parent company.
Startup
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A newly established business focused on innovation, rapid growth, and scalability, often funded by investors.
Stock Exchange
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A marketplace where securities, such as stocks and bonds, are bought and sold.
Strategy
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A long-term plan outlining how a business will achieve its goals and competitive advantage.
Success Fee
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A payment made to advisors or investment bankers based on the successful completion of a deal, such as a merger or fundraising round.
Surveys
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Research tools used to collect data and insights from a target audience for decision-making and marketing strategies.
Tag Along Rights
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A provision that allows minority investors to join in a sale if majority shareholders sell their stakes.
Term Sheet
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A non-binding document outlining the key terms of an investment agreement.
Testing the Waters
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A regulatory provision allowing companies to gauge investor interest before formally launching a securities offering.
Timeline
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A schedule outlining the key phases of a project or campaign.
Total Addressable Market (TAM)
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The total revenue available for a product or service.
Traction
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Evidence that a business or campaign is gaining market interest and growth.
Traffic
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The number of visitors to a website or campaign page.
Transparency
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Open and honest communication about business operations and financials.
Trust
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The confidence that backers, customers, or investors have in a business or campaign.
Underwriting
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The process of evaluating and assuming financial risk in an investment or securities offering.
Unicorn
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A privately-held startup valued at $1 billion or more.
Unique Selling Proposition (USP)
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A distinctive feature that differentiates a product or service from competitors.
Unregistered Securities
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Financial instruments that have not been registered with regulatory authorities.
Updates
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Communications sent to backers or investors providing progress reports on a campaign or business.
Urgency
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A marketing tactic used to encourage immediate action, such as limited-time offers.
User-Generated Content (UGC)
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Content created by customers or supporters that promotes a brand or product.
Valuation
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The process of determining the worth of a company.
Value Investing
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An investment strategy focused on undervalued assets expected to appreciate.
Value Proposition
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The benefits a product or service provides to customers.
Venture Capital (VC)
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Financing provided by investors to high-growth startups in exchange for equity.
Venture Capitalist
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An investor who provides venture capital funding to startups.
Venture Debt
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A loan provided to startups that have already secured venture capital funding.
Vetted Investment
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An investment offering that has undergone due diligence.
Vintage Year
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The year a venture capital or private equity fund was established.
Virality
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The tendency of content or campaigns to be rapidly shared and spread.
Vision Statement
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A company's aspirational goal for the future.
Visuals
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Images, videos, and design elements used in marketing or crowdfunding campaigns.
Warrant
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A financial instrument giving the holder the right to buy a company’s stock at a fixed price.
Waterfall Structure
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A method of distributing investment returns based on priority tiers.
Wholesale
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The sale of goods in large quantities to businesses rather than consumers.
Word-of-Mouth
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Marketing that relies on personal recommendations from customers.
Workflow
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The sequence of steps required to complete a task or project efficiently.
Yield
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The earnings generated from an investment over a specific period.
Zoning
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Regulations governing land use and property development.
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